A new look for the d’Arenberg labels. I can see why they’re taking their time with sheer amount they have, coming up with the creative would be a full time job, not unlike painting the Sydney harbour bridge: get to one end, and then back you go. But, whilst the new individual labels give the wines life of their own, to ensure brand recognition, the iconic Red Stripe has remained. A lot is going on at d’Arenberg with the CUBE project starting to take shape too….
Here’s a clip of the effervescent Tash Stoodley, brand manager for d’Arenberg, interviewed by the great team from Wine Business Monthly, speaking about the label change. Meanwhile, it’s business as usual for the juice inside…..
The Money Spider Roussane, McLaren Vale, 2013
So named after the “money spiders” that covered the first crop of d’Arrry’s Roussane in 2000, this Rhone varietal. Earthy, rich nose with lemon, white flowers, cinnamon like spice. Waxy lemon, ripe grapefruit, subtle pear and honey. Full powerful palate with good ‘al dente’ phenolic grip. Finishes with weight and length. Top value.
The Cenosilicaphobic Cat, Sagrantino Cinsault, McLaren Vale, 2009
Not sure how many blends there are of this in Australia. Sagrantino derives from central Italy and Cinsault from the Languedoc in France. Oak is a negligible factor, with the wine spending 24 months in old French. Deep, rich, dusty, herby, stewing black plum and ‘Throaties’ like McLaren Vale ‘medicinal lolly’ character, all that combined with dense meaty blue-steak quality, and Staedtler ink-eraser. Animalistic in more than just moniker.
More grip than Tarzan, with acres of tannin coat the palate and leave a smacking, clacking and stained tongue. The acid moderately high riding a zip line through inky deep ironstone and plums.
Roast me a mammoth.
The Bonsai Vine, Grenache/Shiraz/Mourvédre McLaren Vale, 2010
Red fruits, fresh leather, rose petals, graphite edged and hint of purple velvet suit.
Juicy and balanced. Gorgeous, old Grenache vines producing tight bunches of raspberry tinged berries blending harmoniously with plummy Shiraz. All tightly packed in, herby/savoury Mourvédre is the perfect capstone to sit atop these towering red pillars of McLaren Vale.
Still showing plenty of youthfulness, a wonderful example of the sum being the better than its parts.
All wines samples courtesy of d’Arenberg